As he gets ready to save the earth as comic book hero Green Lantern, actor Ryan Reynolds finds time for more worldly pursuits. According to reports online one of these is a new deal he recently signed to represent the line of Hugo Boss Fragrances.

The actor, who has also appeared in films such as Smokin’ Aces and The Proposal, was quoted online as saying, “Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives.”

There might be a little friendly competition afoot, as his wife Scarlett Johansson represents fragrances from Dolce & Gabbana. She already has a head started having represented L’Oreal cosmetics in the past.