Bluewater Shopping Centre in Kent, England has placed their Santas on a grueling weight loss program. Named, Bluewater’s Santa Boot Camp, the month long camp will see Santas getting in shape for Christmas. According to Bluewater’s Marketing Manager, Fiona Campbell-Reilly, “Bluewater’s Santa Boot Camp is getting Santa in shape, setting a good example to children who idolize him. He will still be the same lovable jolly man, but will be fitter and healthier.” Campbell-Reilly notes that ‘society has changed and Santa needs to reflect this change.’

Bluewater, said to be Europe’s largest shopping center was opened on March 16, 1999.

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