Bald Guys now have a line of scalp care products created just for them by a guy who knows all about being bald. Howard Brauner, founder of Bald Guyz, is bald himself and knows what is needed to keep bald pates shine-free and healthy. Bald Guyz manufacture products such Bald Guyz Head Wipes, Bald Guyz Sunscreen SPF 30 and Bald Guyz Deep Cleaner and Conditioner.

Another major player in the growing niche market is HeadBlade, a California-based company which has head care products such as the HeadBlade razor designed specifically for bald men. Other bald head care products include HeadShade Sunscreen and HeadShed Lotion.

This niche market is said to account for a fair share of the current $5 billion male personal care sales in the USA.