In a bid to capitalize on the booming cosmetic and personal care market in the Middle East, Simply Beautiful Cosmetics (SBC) is set to launch its products in the region. The products will be targeted primarily to the male niche market, since the growth in this sector is out-performing most other areas. It is believed by industry experts that the growth in the sale of male grooming products is being fueled by the admiration of male sports figures.

The products help to relieve pain, as well as provide some relief from sunburn, bruises and other sport-related injuries; as such making it ideal for use in the sports arena as well.