With an increasing Hispanic population, skin care companies and dermatologists are now turning their attention to this demographic. Some companies are already working on capturing the Latino skin care market, with Avon spending 15% of its advertising budget to target this group. Johnson & Johnson has modified the AMBI brand to appeal not only to people of African descent but Hispanics as well. AMBI products are designed to help minimize pigmentation caused by scars and acne as well as moisturizers and sunscreens. Sunscreens are

There are now researches being undertaken to determine if the skin care needs of Hispanics is significantly different from other ethnicities.