Socialite and reality TV star Paris Hilton is set to release her tenth fragrance. This time around according to online reports, she is conjuring the ghost of late screen goddess Marilyn Monroe to ensure success. She gave fans a glimpse of the shoot via her Twitter page writing, “On set today at my new fragrance campaign photo shoot -- a la Marilyn Monroe.”

Hilton is not the first actress to pose in photos reminiscent of Monroe. In 2008 Lindsay Lohan recreated Monroe’s last photoshoot with the same photographer Bert Stern. Hilton went a step further in a 2006 interview in which she actually compared herself to not only Monroe, but also the late Princess Di. Her other fragrances on the market include Heir, Heiress, Can Can and Fairy Dust.