A survey conducted by the Associated Chambers of Commerce & Industry of India (ASSOCHAM) revealed that men are outspending women when it comes to hair care products and deodorants.

Dr. Chytra V. Anand, a cosmetic dermatologist was quoted in an article stating that so far this year, 35 percent of her clients are male in moving from ten percent in 2006. According to Dr. Anand men come in mostly for treatments such as facials and hair removal.

Cosmetic and personal care manufacturers in India are taking note of this increasing niche market and are making products that appeal to male buyers.