One lucky man from the UK will get the chance to rub shoulders with celebrities on September 4, 2007 at the GQ Men of the Year Awards. To do this however, he must enter The Lab Series Best Groomed Man contest. The contest is a collaboration between Lab Series Skincare for Men, GQ Magazine and John Lewis (department stores).

The winner, apart from getting the opportunity to attend the prestigious award ceremony, will also appear in the November issue of GQ Magazine, receive over £200 worth of Lab Series Skincare for Men products and be outfitted by John Lewis.

Entrants to the competition should exude confidence, ‘be well groomed, charismatic, socially aware and be proud of his achievements’ according to published reports.