Come summer 2008 Coty Inc. will be launching yet another celebrity scent. Country music singer and actor Tim McGraw’s new fragrance, yet unnamed, will according to Coty’s press release, “…capture his rugged, stylish demeanor.” McGraw said this about his venture, “Creating my own fragrance is an exciting new endeavor.”

Coty Inc. CEO, Bernd Beetz said that “Tim McGraw’s authentic and spirited personality makes him the ideal partner for a new fragrance.”  Coty’s has developed a reputation as a leading creator of celebrity scents and counts among their scents offerings from Sarah Jessica Parker and Vera Wang.

Tim McGraw has had a number of number one hits. His acting credits include Friday Night Lights and Flicka.

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