Updated Nov 1, 2006
UK-based Superdrug Stores has cut the price of many high-priced brand name fragrances made by Elizabeth Arden, Chanel and Armani. The Company’s move is meant to make it easier for Christmas shoppers to purchase the gifts they want to give. Price reductions are said to be up to 60% on these brands as well as others.
Gerry Murphy, managing director of Superdrug called the move an “early Christmas present to customers”. This reduction in prices is expected to result in the company reducing its sales intake by £15 million (approximately US$28.5 million).
Written by the CareFair.com Editorial Team.
