Amidst the ever increasing influx of celebrity scents, businessman Donald Trump’s own signature fragrance has not fared well. Donald Trump, The Fragrance which was launched in 2004, was developed in collaboration with Aramis & Designer Fragrances, a division of cosmetic giant, Estee Launder. However, the billionaire’s signature scent, even with the power of Estee Lauder behind it had no staying power.

Sixty-year old Donald Trump is one of America’s most successful real estate developers. He’s the star of NBC reality show, The Apprentice, where aspirants compete to be hired as his apprentice. The series has had a hugely successful run, although ratings for this season have fallen significantly.