The 2007 Beauty Arabia Show will be the launching pad for the debut of SBC (Simply Beautiful Cosmetics) range of skin care products. AJS Marketing Limited has gained the right to be the exclusive distributors of the range in the Middle East. SBC is a major UK-brand of skin care gels for use on the face and body. The products include shower gels and bath soaks. The products are reportedly made from natural ingredients and are suitable for use on all skin types.

Talk of the product entering the Middle East has been known since February, but final details are now available. AJS Marketing managing director, Arif Syed is reported as stating that “…it is great to be finally offering this high quality range to the salons, spas, and consumers of the Middle East.”