Updated Nov 21, 2007
A new study shows that the ethnic market for beauty products represents just two percent of the of the current
UK market. The study by market research group, Mintel, showed that the ethnic market is only worth approximately £65 million from a market of £3.4 billion. Black and Asian women’s were most affected by this lack of products.
According to Mintel’s senior consumer analyst, Alexandra Richmond, “A lack of new product development on the part of the manufacturers as well as limited availability has undoubtedly been a major barrier in the ethnic beauty market.” She also pointed out that there are luxury ranges for ethnic population, but ‘mass market alternatives were not readily available.’
The study indicated that it would not take much for the situation to change, highlighting the fact that a “little investment would turn the ethnic cosmetics and toiletries market into the beauty industry’s most promising sectors.”
Written by the CareFair.com Editorial Team.
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