Earlier this year, UK-consumers found out via a BBC documentary that Boots No. 7 Protect & Perfect serum really worked on minimizing wrinkles. Well, according to reports Americans want in and are putting great pressure on stores to fill their need. The product, called Restore & Renew in the USA, was sold out within a few hours of being stocked.

The name change was necessary as some modification was made to the formulation to meet FDA regulations. According to Boots No.7 Brand Marketing Manager, Claire Geekie, “two peptides used are slightly different.” there is no evidence that the product doesn’t work as well.

Restore & Renew can be purchased at Target and CVS.