American company Klein-Becker created a major coup at the recently held Les Grand Prix Advantages de la Beaute (Advantage’s Grand Prix of Beauty) in France. The company’s StriVectin-SD skin cream was named favorite skin care product by French consumers resulting in the product gaining top honors at the 17th staging of the awards.  The annual award ceremony is organized by Advantages, a popular French magazine.

Five thousand French women voted for their favorite products based on criteria, which included “pleasure, innovation, confidence and effectiveness”. StriVectin-SD started out as a stretch mark cream but quickly gained popularity as it effectiveness against wrinkles and crow’s feet became known.