Justin Timberlake has throngs of adoring female fans, and one company hopes this can translate to sales of women’s perfume. Givenchy was reportedly pleased with the response to ad campaigns for Play for Him featuring the singer. Now the latest reports indicate that the company wants him in a campaign for Play for Her.

If this comes as a surprise to fans it was even more s for Timberlake. He suggested that the company use a woman to front ads for the fragrance. Despite initial reservations however, he seems set to star in the upcoming ads. Canadian actress Noot Seear, most recently seen in New Moon, will also appear in the campaign. The two will play a couple in the campaign which will reportedly be set on the Eiffel Tower.