The male cosmetic market is heating up. Over the last year there have been launches of different skincare and make up products just for men. Joining the growing list of companies catering to this niche is Yves Saint Laurent (YSL) with its new concealer for men, Touché Eclat.    

Touché Eclat is a fragrance-free concealer being marketed as being able to enhance the eyes. Cosmetics created just for the enhancement of men’s eyes were recently launched by UK-chain, Superdrug. According to online reports, Touche Eclat will be launched in mid-September by Stuart Pilkington, a former contestant on Big Brother 2008.